[New Product] Ginger cup soups

Nagatanien Co. has added a rice porridge to its “Hie Shirazu San no Shoga (Ms. Cold-free’s ginger)” line of ginger cup soups.

According to research by Macromill, Inc., about 40 percent of women age between 20 and 40 are hypersensitive to the cold. These symptoms are said to be caused by wearing clothes that expose too much skin, unbalanced diet, skipping breakfast, staying in air-conditioned rooms, lack of exercise and year-round cold drinks.

Designed for such sensitive women, the soup use ginger, which has an effect of warming up the body, as its main ingredient.

The new ginger rice porridge, which is available at convenience stores nation wide, is a balanced 99-kcal, low-calorie porridge with rice, eggs, green vegetables, Judas-ear mushrooms and fish sausage. The porridge can be prepared in seconds just by adding boiled water.

The suggested retail price of the ginger rice porridge is 168 yen, including tax.

For more details, visit Nagatanien’s Japanese Web site at www.nagatanien.co.jp or contact (0120)919-454.

by Minami Iijima staff writer
The article appeard in Jan.22 issue of The Japan Times.