[New Service] Showroom cafe

Paramount Bed Co. has opened a cafe at the Intime showroom in Kyobashi, Tokyo.

The Intime brand was established in 2003 and provides high-value added beds and custom-made mattress focusing on sleep movements to provide high-quality and healthy sleep.

To boost popularity of the brand, the "Intime Cafe with Architect Cafe" has opened under a franchise agreement with in-store media co.

The cafe occupies one-forth of the 280-sq. -meter showroom and has 30 seats. A low partition separates the cafe and the showroom so that visitors can look at the display while they relax over a cup of coffee. Drinks and cakes are served, and brochures can be browsed through.

The cafe's tables and chairs, which are also on sale, are from emu, a well-established Italian furniture manufacturer and affiliated company of Moet Hennessy of the Louis Vuitton group.

The company plans to use the cafe as a venue for user exchange and educating the public on the importance of good's night sleep.

For more details, visit Paramount Bed's Japanese Web site at www.paramount.co.jp or contact (0120)03-3648

by Minami Iijima staff writer
The article appeared in May 20 issue of The Japan Times.