[New Product] Horse-riding fitness

Matsushita Electric Industrial Co’s new horse riding fitness machine is in stores.

The Joba (“horseback riding”) fitness machine, which debuted in 2000, simulates the motion of riding a horse and tightens up muscles around the waist.

The new Joba is equipped with multi-axis motion, which allows the seat to move on five different axis with a single motor.

The new figure-eight movement slides the balance point of the rider widely and smoothly, and effectively induces reflex motions. The new action creates 1.4 times more waist-muscle activity compared with the previous model.

The device has eight different settings based on desired exercise level from a beginner’s course to the high-impact course. There are courses that focus on certain parts of the body, such as waist and hips. Total amount of calories burned are display on the monitor.

A Joba-aerobics DVD with original Joba exercise programs is included with the machine.

The price will be left to the discretion of retailers.

For more details, visit National’s Japanese Web site at http://national.jp